Embedded World 2013: Behind the Scenes

Being one of the the biggest embedded technology trade shows, Embedded World 2013 (EW2013) was held during the last week of February in Nuremberg, Germany. The Energy Micro team attended the show and demonstrated a range of real-world low power applications which are using the energy efficient EFM32 Gecko microcontrollers. Trade shows usually mean that the team meets existing and new Gecko fans, and many were enthused to meet the new addition to the Energy Micro team, coming from the AVR world. More on that later, let’s just have a look what happened during the EW2013.

EW1

Expecting spring season? Not in Nuremberg! An unexpected snowfall created traffic chaos on the first day, but the team bundled up against the cold and got to the exhibition area.

EW2

With only 12 hours left until show start, the Energy Micro booth is still some hours away from being ready. There are a lot of things to be done before the show, but many hands make light work. By the end of the day, all the supplies were at their right places and the EFM32 demo stations were ready for visitors.

EW3

 This is the EFM32 Giant Gecko development kit with resistive touch color TFT display and built-in SEGGER J-Link, running the SEGGER emWin software demo. All the starter- and development kits are supported by the free Simplicity Studio suite, where you can find software examples and run the unique all-in-one solution for energy profiling of your own software code.

EW4

Here you see RTX’s ultra-low power Wi-Fi module, mounted on a multi sensor- and power board, communicating directly with the smartphone. Temperature, acceleration, signal strength etc. are some of the included features. The module is ideal for application development due to its small footprint, high efficiency and low power consumption achieved through the use of EFM32 Gecko MCU and the Qualcomm Atheros AR4100 Wi-Fi System-in-Package.

EW5

Intersil is another EFM32 Gecko adopter, showcasing their data sensor features including thermocouple and strain gauge design with the DAQ on a stick. Using the USB enabled EFM32 Gecko MCU, the compact design gives you access to the temperature monitor readings directly via the PC user interface.

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You could find the ARM Cortex-M based EFM32 Gecko families in our distributors’ booths as well. This is a gas- and air sensor watch with capacitive buttons powered by the EFM32 Tiny Gecko microcontroller. Find Energy Micro distributors in your region here.

Want to see more EFM32 application demos? We have more here!

AlfInterview

As mentioned earlier, we added one more member since the Embedded World trade show. Welcome our new CMO, Alf-Egil Bogen, one of the inventors of the successful AVR microcontrollers. He has a long experience in the low-power MCU industry, and has a passion for leading the 32-bit ARM Core microcontrollers to the next level.

ew8

The three day show was almost over, but still there were many visitors at our booth. Thank you all for visiting us during EW2013! We hope to see you again in the next Embedded World show. And, don’t forget that you can get the latest EFM32 news from us here!

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